JAPAN ONLY: Weird Name of the Items Series [No.2]

Have you ever heard, “Nanamitougarashi”?

It’s a staple hot spice used with Japanese noodles cuisine, such as udon or soba.


It’s formally called “Shichimitougarashi” in Japan.

When spoken it sounds like, “sheet me Tougarashi”?

As the company selling this product thought it would never sell overseas and started developing this product, changing its name to “Nanamitougarashi”, since both ‘shichi’ and ‘nana’ mean ‘seven’ in Japanese.

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