What’s Trending in Japan in 2025?
As we move through 2025, Japan continues to capture the world’s attention with its quality, reliability, and cultural appeal. While trends come and go, long-standing staple products remain constant.
In fact, many of the most frequent inquiries we receive here at Musubi are for Japanese snacks and beverages that have been popular for years.
In this post, we’re highlighting the top 10 most requested products from Japan for import businesses in 2025. These aren’t limited edition items but trusted favorites with global demand.
Pokémon Snacks Chocolate Flavor
- JAN Code: 4901940070459
- Best by date: 240 days from manufacture
KitKat Adult Sweetness Dark Matcha
- JAN Code: 4902201183031
- Best by date: 360 days from manufacture
Super Lemon
- JAN Code: 4902124680235
- Best by date: 360 days from manufacture
Pocky Chocolate
- JAN Code: 4901005512672
- Best by date: 360 days from manufacture
Puku Puku Tai
- JAN Code: 4902757111304
- Best by date: 360 days from manufacture
Caramel Corn
- JAN Code: 4901940113972
- Best by date: 180 days from manufacture
Potato Consomme Punch
- JAN Code: 4901330524159
- Best by date: 180 days from manufacture
Pretz Uma Salad
- JAN Code: 4901005521308
- Best by date: 360 days from manufacture
Ritz Chocolate Sandwich
- JAN Code: 4547894640302
- Best by date: 420 days from manufacture
Koala’s March
- JAN Code: 4903333253920
- Best by date: 360 days from manufacture
How to Find Reliable Japan Candy Wholesale Suppliers in 2025
Sourcing Japanese snacks and candies in 2025 requires more than just browsing online stores — it takes a reliable partner who understands the Japanese market and can support your business needs globally.
At Musubi, we help overseas retailers and distributors gain access to the most popular and consistent Japanese products. Rather than chasing limited editions, many clients are now focusing on steady, in-demand items that offer long-term value and brand recognition.
Here are some tips to help you source effectively:
✅ 1. Work with Export Specialists
Japan has unique export regulations, especially for food items. Make sure you choose a supplier experienced in international logistics and documentation.
✅ 2. Prioritize Consistency Over Rarity
While limited editions are fun, stable inventory is key for many stores. Look for suppliers who can consistently deliver popular and evergreen products.
We create and print ingredient labels for snacks and food products, and can help your business with sales, shipping, and production.
As a wholesaler, exporter, and trading company of high-quality Japanese food products, we can support your business.
If you have any questions, please feel free to contact us.