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Hokkaido potato shortage causes discontinuation of chip brands.

Manufacturers stopped sales of some products made from potatoes such as potato chips that are made in Hokkaido because the harvest of potatoes from Hokkaido decreased due to the typhoon of last summer and causes difficulty in the procurement of raw materials. Both companies rely on Hokkaido production for 7 to 80% of the potatoes used as raw materials. The marketing confrontation seems to spread to the site of confectionery

The most of the companies rely on Hokkaido production for 7 to 80% of the potatoes used as raw materials.

Koikeya says, “We are considering procuring potatoes from Kyushu and responding to them.” It is a policy that sticks to domestic production without relying on overseas potatoes. It has not clarified the impact on sales due to the suspension of sales this time.

Therefore, snacks such as caramel corn were sold as an alternative item, so it is no longer available.

This situation probably will last until late August or September.

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